The Fashion Society

The Fashion Society groups the multi-brand retailers Zeb, PointCarré, and The Fashion Store. The three concepts with women's and men's fashion operate mainly in Belgium but also in Luxembourg and France. The store chains especially distinguish themselves with trendy collections and personal advice. 

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Zeb: trends and international top brands under one roof

Zeb stands for a unique brand mix of more than 70 brands, professional advice with a smile and a lot of passion, personal shopping, a handy e-shop, and all of that of course... at the lowest possible price! The co-workers help customers search and find their own look with the greatest care and a lot of know-how. 

ZEB personal shopper and Maria del Rio

Zeb succeeds in reaching its target-groups with the right brands and assortments and the right communication. In addition to the ample choice of international brands (Calvin Klein, Vans, Rebel, etc.), you will also find Belgian fashion brands such as Astrid Black Label, YŪGEN, Tourist LeMC and Le Fabuleux Marcel de Bruxelles on the shelves at Zeb. Fashion shows, shopping nights and other events ensure unique experiences, and influencers and well-known ambassadors such as James Cooke or Maria Del Rio fulfil their roles with verve. 

Pointcarré affordable fashion store

PointCarré: affordable fashion brands for the whole family

PointCarré is mainly active in Wallonia, where it is market leader in multi-brand retail. The format is also successful in France. PointCarré's mission? Making fashion accessible to everyone, through branded clothing stores in small and medium-sized cities. 

Thanks to the advice of two-hundred fashion experts and a range of more than forty quality brands at the best prices (Garcia, Mango, Guess, etc.) both women and men as well as children will find what they are looking for at PointCarré. PointCarré is strong in styling tips and personal advice. For example, you can book a free personal shopping experience online. You will then get expert advice from co-workers who received training in morphology and colour types.  

The Fashion Store: unique customer service and 80 top brands

The Fashion Store offers an extensive range of fashion brands for women and men. With more than eighty different brands, there is something on offer for every customer: Atmos Fashion, Tommy Hilfiger, Terre Bleue, Only, Vila, PME, Antwrp, Selected, S.Oliver... 

The Fashion Store fashion ladies gentlemen

What makes the stores of Fashion Store unique is that they go just one step beyond for their customers and continuously improve their service. The stores distinguish themselves with personal styling tips and fashion advice: together with the customer, the co-workers search for the latest trends, the best fits for each customer and for ways to convey their passion for fashion. At The Fashion Store, you can also book a free personal shopping session. 

A few figures

The Fashion Society

130 stores
on 31 March 2024

More than 850 employees
on 31 March 2024