The Fashion Society
The Fashion Society groups the multi-brand retailers Zeb, PointCarré, and The Fashion Store. The three concepts with women's and men's fashion operate mainly in Belgium but also in Luxembourg and France. The store chains especially distinguish themselves with trendy collections and personal advice.
Zeb: trends and international top brands under one roof
Zeb stands for a unique brand mix of more than 70 brands, professional advice with a smile and a lot of passion, personal shopping, a handy e-shop, and all of that of course... at the lowest possible price! The co-workers help customers search and find their own look with the greatest care and a lot of know-how.
Zeb succeeds in reaching its target-groups with the right brands and assortments and the right communication. In addition to the ample choice of international brands (Calvin Klein, Vans, Tommy Jeans, etc.), you will also find Belgian fashion brands such as Astrid Black Label, Cyclo Club Marcel and Le Fabuleux Marcel de Bruxelles on the shelves at Zeb. Fashion shows, shopping nights and other events ensure unique experiences, and influencers and well-known ambassadors such as James Cooke or Silent Jill fulfil their roles with verve.
multi-brand fashion chain for women and men
PointCarré positions itself as the essential multi-brand retailer in Wallonia, with 28 stores in Belgium and a webshop. The chain is committed to providing a unique shopping experience, with strong human values at the heart of its approach.
The ambition? To inspire customers every day. At PointCarré, customers take center stage, with more than 200 passionate employees welcoming them every day with a smile, enthusiasm and friendliness. They are happy to guide customers through a range of more than 70 quality brands (Levi's, Mango, Tommy Hilfiger, Morgan, Jack&Jones, Vero Moda ...). The expert teams are happy to share the latest trends, their fashion favorites and personal style advice to make every outfit something unique.
The Fashion Store: unique customer service and 80 top brands
The Fashion Store offers an extensive range of fashion brands for women and men. With more than eighty different brands, there is something on offer for every customer: Atmos Fashion, Tommy Hilfiger, Terre Bleue, Only, Vila, PME, Antwrp, Selected, Ellen by Ellen Callebout ...
What makes the stores of Fashion Store unique is that they go just one step beyond for their customers and continuously improve their service. The stores distinguish themselves with personal styling tips and fashion advice: together with the customer, the co-workers search for the latest trends, the best fits for each customer and for ways to convey their passion for fashion. At The Fashion Store, you can also book a free personal shopping session.
A few figures
The Fashion Society
133 stores
on 31 March 2025
More than 850 employees
on 31 March 2025