History

The Colruyt Group story is one of many changes. Sometimes due to a well thought out plan, sometimes in response to the unexpected. The common thread is clear: the name Colruyt. To give you an overview, we’ve shown some key moments in chronological order.

Jun 2018
Jun 2018

4.2 million Xtra cards in circulation! Meanwhile, the customer card has become a payment and refuelling card as well, and Colruyt Group Academy also came aboard.

Mar 2018
Mar 2018

The Apporto app makes it easier than ever to shop for other people or have someone else shop for you.

Read more about Apporto
Dec 2017
Dec 2017

We become co-owner of web pharmacy Newpharma and bring in a lot of expertise in e-commerce, logistics and marketing.

Read more about Newpharma
Sep 2017
Sep 2017

The first stores without gas or oil boiler emit 99% less CO2 for their heating.

Jun 2017
Jun 2017

Eoly can supply green power to the first public charging stations network in Flanders.

Apr 2017
Apr 2017

Coryphée and Magic Star: two new, sustainable apple varieties exclusive for our group.

Mar 2017
Mar 2017

Xtra: 1 customer card, 1 app and 1 password for 10 Colruyt Group chains and webshops.

Read more about XTRA
Feb 2017
Feb 2017

The SmartWithFood app helps customers to find tailor-made nutrition.

Jan 2017
Jan 2017

Colruyt Group Fine Food Meat opens a second site, including a production line for vegetarian alternatives amongst other things.

Aug 2016
Aug 2016

Colruyt Group becomes a ‘voice’ of the 17 Sustainable Development Goals of the United Nations.

Mar 2016
Mar 2016

The official opening of Colruyt Group’s new hydrogen station on the Dassenveld site in Halle.

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Jan 2016
Jan 2016

Of the 100% sustainable electricity that the group uses, 25% is now produced by Eoly.

Jan 2016
Jan 2016

Colruyt Lowest Prices switches to sustainable propane refrigeration in its shops.

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Jan 2016
Jan 2016

Colruyt Group engineers innovate with a new kind of refrigerated container with liquid ice for transporting fresh products.

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Nov 2015
Nov 2015

Energy producer and supplier WE-power renames itself Eoly.

Read more about Eoly
Sep 2015
Sep 2015

OKay and Bio-Planet get their own distribution centre in Lot.

Aug 2015
Aug 2015

Collect&Go gets a new logo and a fresh look, and extends its service with the Bio-Planet range.

May 2015
May 2015

A new distribution centre opens in Ath/Lessines.

Apr 2015
Apr 2015

Colruyt France opens the first example of a brand new shop concept in Dôle.

Nov 2014
Nov 2014

The first Cru market opens in Overijse.

Read more about Cru
Sep 2014
Sep 2014

Customers can now also pay using their mobile phones in Colruyt Group shops and webshops.

Sep 2014
Sep 2014

Collibri also supports training projects for young people in difficult socio-economic circumstances in Belgium.

Read more about Collibri Foundation
Aug 2014
Aug 2014

Colruyt Group supports Belgian apple and pear growers and pig farmers, with volume purchases for example.

Jun 2014
Jun 2014

Colruyt Group acquires 50% of the Belgian clothing chain, ZEB.

Read more about ZEB
May 2014
May 2014

Symeta stops its offset printing activities.

Jan 2014
Jan 2014

Colruyt Group Fine Food Bread bakes its first bread for Colruyt and OKay.

Jan 2014
Jan 2014

Baby specialist Dreambaby unveils its house brand: Dreambee.

Read more about Dreambee
Oct 2013
Oct 2013

Dreamland launches its own toy brand under the same name.

Read more about the Dreamland brand
Sep 2013
Sep 2013

The group launches a new logo. With Colruyt Group as the family name, all chains keep their links with the past.

Aug 2013
Aug 2013

Collivery and Foodinvest merge to form Solucious, a new foodservice company.

Read more about Solucious
Jul 2013
Jul 2013

WE-Power is recognised as Colruyt Group’s electricity supplier.

May 2013
May 2013

The new Boni Selection house brand is created and combines more than 50 former Colruyt Group house brands.

Read more about Boni Selection
Aug 2012
Aug 2012

The first OKay Compact opens in Ixelles.

Jun 2012
Jun 2012

Colruyt’s first low-energy shop opens in Wépion.

Jun 2012
Jun 2012

Colruyt Group completes the financing of the Northwind wind farm and combines all its sustainable electricity activities under WE-Power.

May 2012
May 2012

In addition to selling loose eggs, Colruyt Group now resolves to have free-range eggs in all its house brand products.

Apr 2012
Apr 2012

The group sells the industrial automation company intrion to its management.

Feb 2012
Feb 2012

Colruyt Group produces 100% green hydrogen and tests it as a sustainable energy source.

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Jan 2012
Jan 2012

Colruyt Group opens an office in Hong Kong to look after Far East purchasing.

Jan 2012
Jan 2012

Colruyt Group crosses the 25,000 employee threshold.

Sep 2011
Sep 2011

Jef Colruyt introduces Colruyt Group Academy, the training institute for employees, customers and partners.

Read more about Colruyt Group Academy
Jun 2011
Jun 2011

Customers can now order their shopping using their smartphones via the Collect&Go app.

Apr 2011
Apr 2011

The 50th French Colruyt shop opens.

Feb 2011
Feb 2011

DATS 24 opens the first Belgian public CNG fuel stations (natural gas for vehicles), one of the most sustainable fossil fuels.

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Jan 2011
Jan 2011

Printer Druco and Mitto merge to form Symeta, specialist in print and document management, as well as in direct marketing.

Read more about Symeta
Jan 2011
Jan 2011

Colruyt Group launches an ethical charter for its buyers.

Dec 2010
Dec 2010

The first wind turbines in the Belwind wind farm off the coast of Zeebrugge start operation. Colruyt Group is one of the shareholders.

Oct 2010
Oct 2010

Bio-Planet Leuven is the first low-energy shop in the country.

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Sep 2010
Sep 2010

Rice from Benin is the first Colruyt house brand product to carry the Max Havelaar label.

Jan 2010
Jan 2010

Colruyt Group takes over Foodinvest, one of the largest players in the Belgian foodservice market.

Jan 2010
Jan 2010

From now on, 1.6 million Colruyt customers get a personalised ‘Selection for you’ folder.

Apr 2009
Apr 2009

Printer Druco joins forces with Mitto, a specialist in one-to-one-mailings and document management.

Jan 2009
Jan 2009

Dreamland opens its first French shop in Leers.

Read more about Dreamland France
Sep 2008
Sep 2008

Dolmen Industrial Projects and Createch Engineering merge to form intrion (automation of production and logistics processes).

Jun 2008
Jun 2008

The first Colruyt shop opens in the Grand Duchy of Luxembourg.

Jan 2008
Jan 2008

Colruyt Group starts buying green electricity.

Jul 2007
Jul 2007

Colruyt launches the Extra card: coupon clipping is a thing of the past.

Sep 2006
Sep 2006

The second wind turbine is built in Ghislenghien, and solar panels are fitted to the Colruyt shop in Ninove and to the Halle distribution centre (8,000m2).

Jan 2006
Jan 2006

The new Everyday house brand gathers low-price brands from Colruyt, OKay, Spar and Codifrance under one single name.

Read more about Everyday
Jan 2005
Jan 2005

A new brand name appears: Collibri Foundation. A fixed percentage of the profit from the Boni Selection products goes to education and training projects for third world youngsters.

Read more about Collibri Foundation
Jan 2003
Jan 2003

Colruyt Group becomes licence holder of the Spar chain in Belgium. As a result, it once more works with independent shopkeepers.

Read more about Spar Colruyt Group
Jan 2003
Jan 2003

The term ‘Colruyt Group’ makes its appearance with the orange logo. It needs to be clear to the outside world that this is a family of companies and no longer just a family business.

Jan 2002
Jan 2002

Dreamland and Colruyt draw up a charter against child labour.

Dec 2001
Dec 2001

Colruyt starts Pro à Pro, a major foodservice player in the French market.

Oct 2001
Oct 2001

The first Dreambaby opens in Tienen, specialising in baby products.

Read more about Dreambaby
Jul 2001
Jul 2001

Colruyt opens its first Bio-Planet organic supermarket in Kortrijk.

Read more about Bio-Planet
Jan 2000
Jan 2000

Thanks to Collect&Go, customers can also order their shopping online and pick it up in a Colruyt shop.

Read more about Collect&Go
Jan 1999
Jan 1999

The company builds its first wind turbine in Halle.

Jan 1998
Jan 1998

Colruyt’s truck drivers sign a charter for safer and more courteous driving.

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Jan 1998
Jan 1998

The neighbourhood shop chain OKay and Collivery, the home delivery service, open.

Read more about OKay
Jan 1997
Jan 1997

Colruyt opens its first shop in France.

Read more about Colruyt Prix Qualité
Jan 1996
Jan 1996

The group acquires all the shares of French retailer Ripotot and crosses the border for the first time.

Oct 1994
Oct 1994

Jo dies. His son Jef Colruyt follows in his footsteps. The company now has over 5,000 employees.

Jan 1994
Jan 1994

The group expands with 5 Droomland shops which are later renamed Dreamland.

Read more about Dreamland
Jan 1990
Jan 1990

Colruyt’s management and employees commit themselves to the environment (Green Line charter) and the first organic products hit the shelves.

Jan 1987
Jan 1987

Colruyt is the first retailer in Belgium to introduce ‘full scanning’: no more punch cards, just barcodes which are read at the till. So supplies, stock management and ordering are further automated.

Jan 1984
Jan 1984

The meat processing company Vlevico (Vlees Viande Colruyt) gets a new building in the Stroppen (Sint-Pieters-Leeuw) industrial zone.

Jan 1982
Jan 1982

Colruyt’s IT system is unique in European retailing. An independent company, nv Dolmen, grows out of the IT department.

Jan 1979
Jan 1979

Nv Colruyt is listed on the stock market.

Jan 1979
Jan 1979

Colruyt’s own printing company, nv Druco, is created from the printing department.

Jan 1976
Jan 1976

All Discount shops are renamed Colruyt because competitors now also use the term ‘discount’.

Jan 1974
Jan 1974

The Hellebroek distribution centre opens.

Jan 1972
Jan 1972

The first DATS petrol station opens. DATS stands for Discount Automatic Tanking Service.

Read more about DATS 24
Jan 1964
Jan 1964

The first Discount shops grow out of the Cash & Carry concept, with the lowest prices for consumers.

Jan 1964
Jan 1964

Delivering to smaller shops becomes too expensive. From now on, they pick up their own goods from the new Cash & Carry in Halle, a self-service business with wholesale prices.

Nov 1958
Nov 1958

Franz Colruyt dies and his son Jo Colruyt takes over the business together with Franz’s brothers. They now deliver to over 800 independent shops.

Jan 1958
Jan 1958

The first Super Boni shops open, as attractive self-service supermarkets for consumers.

Jan 1953
Jan 1953

Loyal shopkeepers receive a billboard. The Boni shops are born.

Jan 1950
Jan 1950

Etn. Franz Colruyt nv is founded, a food wholesaler.

Jan 1937
Jan 1937

Franz decides to roast coffee himself and to bottle wine.

Jan 1928
Jan 1928

Baker’s son Franz Colruyt starts a colonial wholesale goods business (selling things such as coffee, salt and sugar) in Lembeek, to serve grocers in Brussels and the surrounding area.