Come and try the 100% Belgian mussels

Colruyt Group and Brevisco are working together on a project of mussels farming off the Belgian coast. For the first time, we have been able to harvest together a large quantity of mussels. We are now inviting our customers to come and taste our 100% Belgian mussels! Take advantage of this exclusive tasting opportunity at our coastal shops and the fishmongers of our partner Brevisco Buccinum.

Be the first to taste the Belgian mussels

Visit the food stand at one of the participating stores (see map) on 12 and 13 July 2019 and try the Belgian mussels.

Why not give it a go?

Take advantage of this unique opportunity, because this unique product is not yet available in-store. We would love to hear your opinion and we hope that you like them as much as we do!

Sustainable Belgian partnerships

Partnerships with local suppliers and growers are very important to Colruyt Group. To bring this project to life, we could count on the support of our partner Brevisco and his expert Willy Versluys, pioneer in mussel farming.

Our North Sea mussels are more meaty, have a salty taste and require less cleaning than other mussels. We cultivate them close to the shore, whilst still respecting the seabed and biodiversity. This not only makes our mussels tasty, but also sustainable!

Multiple projects

Together with different partners, we are also investing in other projects in the North Sea. Together with Ghent University and various private partners, we are implementing the project Edulis in order to test the farming of mussels inbetween the wind turbines in the North Sea.

To promote the cultivation of oysters, seaweed and scallops, we joined forces with the Value@Sea project off the coast of Nieuwpoort. Thanks to this partnership, we are creating an ecosystem that mutually supports and strengthens the cultivation of various North Sea products.


Friday July 12th
De Panne: OKay from 10h till 13h
Oostende: Colruyt from 10h till 13h
Brugge: Bio-Planet from 16h till 19h
Lombardsijde: OKay from 16h till 19h
Oostende: fish shop Buccinum from 11h till 14h / 16h till 18h
Saturday July 13th
Bredene: Colruyt from 10h till 13h
Knokke: Colruyt from 10h till 13h
Koksijde: Colruyt from 10h till 13h
Blankenberge: Colruyt from 16h till 19h
Middelkerke: Colruyt from 16h till 19h
Nieuwpoort: Colruyt from 16h till 19h
Oostende: fish shop Buccinum from 11h till 14h / 16h till 18h
Sunday July 14th
Oostende: fish shop Buccinum from 11h till 14h / 16h till 18h

With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.

Responsible consumption & production Life below water Partnerships for the goals