Tasted and approved: 100% Belgian mussels
Colruyt Group and Brevisco are working together on a project of mussels farming off the Belgian coast. For the first time, we have been able to harvest together a large quantity of mussels. We invited our customers to come and taste our 100% Belgian mussels.
On 12 and 13 July 2019, customers could try the Belgian mussels for the first time at ten stores of Colruyt, OKay and Bio-Planet by the seaside. A unique opportunity, because this product is not yet available in-store. Their opinion? It varied between "Very good" and "Even better than the Dutch mussels". Now you only have to wait until they arrive in our stores ...
Sustainable Belgian partnerships
Partnerships with local suppliers and growers are very important to Colruyt Group. To bring this project to life, we could count on the support of our partner Brevisco and his expert Willy Versluys, pioneer in mussel farming.
Our North Sea mussels are more meaty, have a salty taste and require less cleaning than other mussels. We cultivate them close to the shore, whilst still respecting the seabed and biodiversity. This not only makes our mussels tasty, but also sustainable!
Together with different partners, we are also investing in other projects in the North Sea. Together with Ghent University and various private partners, we are implementing the project Edulis in order to test the farming of mussels inbetween the wind turbines in the North Sea.
To promote the cultivation of oysters, seaweed and scallops, we joined forces with the Value@Sea project off the coast of Nieuwpoort. Thanks to this partnership, we are creating an ecosystem that mutually supports and strengthens the cultivation of various North Sea products.Read more
With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.