Colruyt Group further automates non-food logistics
Non-food products are now an integral part of our product range. They enhance the shopping experience for our customers, but also require a different approach behind the scenes. Smaller volumes, greater variety, and faster changes: this requires a lot of flexibility. That’s why we’ve developed smart, future-oriented automation that grows with the needs of our customers and stores. Since early 2025, this new system has been running at full capacity in our distribution centre in Ollignies.
Why a new approach?
Until recently, non-food articles were handled manually at the Stroppen Distribution Centre, as the products often vary in size and shape, and large quantities are rarely required. The order picker moves between the shelves to collect the correct goods in the right quantities. This familiar method, however, is no longer feasible due to limited space and changing demands.
We are now moving towards automated storage and order picking with an innovative OSR shuttle system (short for Order, Storage & Retrieval). The shuttles transport the goods to both the warehouse and the picking stations. This means: more speed, fewer errors, and a more sustainable approach. Only for items that are too large or heavy, we still use a manual process. In May 2024, the range was moved to our distribution centre in Ollignies, a deliberate choice to fully focus on efficiency and future-proofing. With OSR, we are taking the next step towards the most efficient and smooth logistics system possible.
Thanks to a new logistics system, we are switching to a more efficient and sustainable way of working. A big step forward for our non-food logistics.
Smart technology, driven by people
Modern logistics powered by technology, but built by people. This technical masterpiece is the result of close cooperation between IT, logistics, engineering, and our external partner KNAPP. The challenge? Integrating new systems with existing IT processes while keeping the logistics system running continuously. Thanks to the ‘Goods-to-Person’ principle, the product comes to the co-worker, not the other way around. This requires smart software, precise coordination, and intensive training. Thanks to the efforts of all teams, the automated system is now a stable link in our logistics chain.
The insights we have gained along the way will be carried over into future automation projects. This way, we strengthen our logistics in a responsible manner, with a focus on efficiency, co-workers, and future-oriented technology.
What’s the impact of more automated logistics? Less physical strain, more speed, and greater accuracy.
