For the last 25 years, Okay has been your convenient neighbourhood supermarket for all your day-to-day shopping. Our stores are easily accessible and thanks to the wide range on a small floor area, you're in and out of the store in no time. Okay sells fresh and high-quality products. And all at the lowest prices near you. Because easy does it.

Tags Food Shop Belgium


Okay's range includes fresh quality products, such as bread, fruit and vegetables, meat, fish, ready meals, etc. and many other essentials to put food on the table in next to no time. And with this quality comes a great service. Find inspiration at home with easy recipes and useful tips in the magazine 'Helemaal Okay' (translated 'Totally Okay').


There’s no need to compare prices, because at Okay, the lowest price in the neighbourhood is guaranteed. And thanks to your Xtra card or app you enjoy all the great deals from the Okay folder. Seen a lower price somewhere? Talk to the store manager.


Okay helps you make more sustainable choices and to be aware of what you're buying. It offers a wide range of products with respect for the environment, society, health and animal welfare.

Okay Compact: your city supermarket

Okay Compact has everything you need for your day-to-day shopping in the city, 7 days out of 7. You will find an extensive assortment of fresh products, as well as food for on the move, such as fresh salads, wraps and prepared sandwiches.

Okay Compact in Gent

Okay Direct: your 24/7-supermarket

This unique self-service store is open 24/7. You can drop by at any hour any day of the week, with the QR code of your Xtra card or app. At Okay Direct, you will find a surprisingly wide range, including plenty of fresh products.

24/7 winkelen bij Okay Direct in Gent

A few figures

Founded in 1998

146 Okay-stores
20 Okay Compact-stores
3 Okay Direct-stores
on 31 March 2024


+32 (0)2 361 67 74

Reachable from
Monday to Saturday
8 am to 7 pm,
on Sunday 10 am to 7 pm

Questions for Okay?