Longer lasting than you thought

In wealthier countries, 30% to 50% of the food in supermarkets eventually ends up in the bin at home, according the ‘Global Food. Waste not, want not’ report by the British Institution of Mechanical Engineers. Colruyt Group wants to help you to do something about that. Take the ‘best before’ and ‘use by’ dates which you see on packaging. If you know the difference between them, you’re less likely to throw something away too soon.

‘Best before’ versus ‘use by’

We explain the differences between the two expiry dates via posters in our shops. So you throw away fewer products which are still perfectly edible:

  • ‘Use by’: after this date you can no longer use the product safely. This applies mainly to fresh products such as soft cheeses, mixed salads, meat, yoghurt, etc.
  • ‘Best before’: after this date, the quality of the product will deteriorate, but it’s not an immediate health risk. This applies to products such as crisps, apples, tinned fish, tinned vegetables, hard cheeses, etc. Is it past the date shown? Trust your senses and inspect it yourself for signs of decay. If it looks and smells normal, you can still use it.
Inspect the expiry date
Past its date? Inspect a product thoroughly with your senses before you throw it away.

4 days freshness

You don’t always buy something to eat on the same day. That’s why we give you enough time to use fresh products before they’re time-expired. We only have products on our shelves that last for at least four days.

Thanks to our efficient automatic stock management, this measure doesn't lead to extra waste. We collaborate with the Food Banks and those 4 days give them enough time to distribute the time-expired products we remove from the shelves.

Removing products
Our shop staff remove any products from the shelves which no longer last more than 4 days.

With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.

Responsible consumption & production