Xtra goes digital

Colruyt Group takes another step in the digital evolution of Xtra, with the expansion of the Xtra app's services. From now on, app users can receive a monthly overview of their purchases in our stores and web shops with the 'My purchases’ service. The Xtra logo is also renewed to reinforce the digital evolution. There are 4.5 million Xtra users today and 250,000 of them are actively using the app.