Saving points to support charities with Xtra

Our customers are able to save points by choosing products with Eco-score A or B at Colruyt, Okay, Bio-Planet, Spar and Collect&Go. The points are collected in the Xtra app and can be redeemed in units of 100 points to support charities that have a positive, tangible impact on the environment. Customers make an eco-conscious choice, while supporting an ecological project at the same time. This way, we do good for the environment twice, contributing to a more sustainable world together, step by step.

This initiative contributes to our objectives regarding

Updated on 15/11/2023

   

What environmental charities can customers support?

Our customers can choose which environmental project to redeem their points towards. Or they can attend a Colruyt Group Academy workshop on sustainability if they prefer to learn new things.

  

We have reached the initial goal for...

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GoodPlanet: Tiny Forest

  • 1,200,000 points used by our customers
  • Result: 12,000 trees in small, dense forests

In the meantime we have adjusted the goal, which means that you can again use points to support this project.

GoodPlanet: a flower heart for bees

  • 2,000,000 points used by our customers
  • Result: 20,000 m² of heart-shaped flower meadow in which bees and other pollinators create more biodiversity

In the meantime we have adjusted the goal, which means that you can again use points to support this project.

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How can customers save and use their points?

The points saved are collected in the Xtra app and can be redeemed to support charities that have a positive, tangible impact on the environment.

Discover how this works

12,079,200 points well spent

12,079,200 points: that's how much our customers have saved all together so far. By making more sustainable choices, they help make a difference every day. They increase their impact by using their points to support environmental charities. This translates into the following interim results.

Results

Trees (number)

Bûûmplanters and GoodPlanet plant trees, shrubs or plants for more biodiversity and better air quality.

Status January 2024

53204,0

Flower meadows (m²)

BeeOdiversity and GoodPlanet provide biodiversity by sowing flower meadows.
 

Status January 2024

79427,0

Nature area (m²)

Nassonia creates and restores precious habitat with a positive impact on black storks and other animals.

Status January 2024

25000,0