Saving points to support charities with Xtra
Our customers are able to save points by choosing products with Eco-score A or B at Colruyt, Okay, Bio-Planet, Spar and Collect&Go. The points are collected in the Xtra app and can be redeemed in units of 100 points to support charities that have a positive, tangible impact on the environment. Customers make an eco-conscious choice, while supporting an ecological project at the same time. This way, we do good for the environment twice, contributing to a more sustainable world together, step by step.
2 232 500 points well spent
2,232,500 points: that's how much our customers have saved all together so far. By making more sustainable choices, they help make a difference every day. They increase their impact by using their points to support environmental charities. This translates into the following interim results.
Results
What environmental charities can customers support?
Our customers can choose which environmental project to redeem their points towards. If they prefer to learn more about sustainability instead, they can attend a workshop at Colruyt Group Academy.
BeeOdiversity sows flower meadows, hedges, trees or small forests to create biodiversity in public spaces.
GoodPlanet creates smart biotopes for bees and other pollinators with their heart-shaped flower meadows.
GoodPlanet plants small, dense forests in collaboration with local residents and schoolchildren.
Bûûmplanters supports organisations by giving expert advice to plant trees, plants and shrubs.
Nassonia creates a better habitat for the protected black stork in the Ardennes.
Wondering where our environmental charities are making a difference with your points? Check it out on the interactive map!
