What does the Eco-score look like?
A clear label
The Eco-score is similar to the Nutri-Score: products are given a letter and colour code from A (green) to E (red), taking various parameters into account. In this case, one symbol summarises many environmental aspects affected by the product. The five categories therefore indicate whether the food has a low or high ecological impact.
Water and soft drinks and ready meals do not currently receive an Eco-score. Just like fresh fruit and vegetables. We first want to find out how we can align the calculation method to these specific products and, for example, take seasonal aspects into account.
Step by step, towards even more transparency
“Later you will not only be able to consult the score in the SmartWithFood app, but also in other applications,” says Stefan Goethaert, responsible for the Eco-score project at Colruyt Group. “In the MyColruyt and Collect&Go apps, for example. In 2021, we also want to make the Eco-scores of national brand products available through our online tools. And the idea is to gradually add the label on the packaging of our Boni Selection food products in 2022.”