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Illegally cut wood? Not at any price!

1 June 2020

All our own brand wooden items are made from sustainable wood. What does that mean exactly?Certified wood, waste wood, sustainability labels… We’ll guide you through a forest of wood rules.

Wood with a certificate

If you buy own brand wooden toys, firelighters or toothpicks from Collishop, Colruyt, Dreambaby or Dreamland, your purchase is made from wood with an FSC or PEFC label. That label guarantees that your new purchase was made from recycled materials, or that the wood came from a sustainably managed forest, where it has been produced with respect for the environment and people.

We always choose certified wood. We do that for all items which are at least 60 % wood and are produced as our own brands.

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FSC logo
FSC is an international standard for sustainable wood and paper.

Other sustainable wood

As well as FSC and PEFC-certified wood, we also use rubberwood, twigs and driftwood in our own brand items. These kinds of wood are also sustainable even if they don't carry any specific label. Rubberwood comes from old rubber trees which no longer produce latex and are therefore cut down to make way for new trees. Twigs and driftwood are also sustainable because no trees were cut down.

Twigs sustainable wood
We also consider twigs as sustainable wood because no trees have to be cut down.

100 % sustainable

In recent years, we have put a lot of effort into making all our own brand wooden products more sustainable. In 2020, our range consists 100 % of certified wood, rubberwood, twigs or driftwood.

Dreamland toy with FSC label
Are you buying a wooden toy from Dreamland? Then you can be 100 % sure it is made with sustainable wood.

With this initiative, we contribute to the following Sustainable Development Goals of the United Nations.

Responsible consumption & production Life on land

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